If we could type this entire piece in capital letters, we would. Instead, we'll put it this way: Isabel Marant is teaming up with H&M, and it has brought the world unbridled joy.
The Parasian designer will create a collection inspired by her own style — including lines for women, men, and teenagers — which will be available to the masses on November 14 in 250 stores worldwide. (And yes, it's okay to start lining up now.)
"I am flattered by this collaboration," Marant announced. "H&M works with the best designers, and this invitation is an exciting honour. I aim at creating something real — something women want to wear in their everyday lives, with a certain carefree style."
"I think this is very Parasian: you dress up, but don't pay too much attention to it, and you still look sexy," she continued. "The collection is infused with this kind of easiness and attitude. Everything can be combined following one's own instincts, and my take on fashion is all about personality."
H&M is also understandably psyched.
"We are excited to have Isabel Marant as a guest designer at H&M," said Margareta van den Bosch, creative director of H&M. "They way she mixes different elements in her collections, creating a style that is effortless and urban makes her very contemporary. We are sure H&M customers will be enthusiastic about this collection."
You are correct, Ms. van den Bosch. November can get here any time, thanks!
