There’s always an excuse to avoid going for that run: It’s tough and you’re exhausted. We get it.
But what if there was a really good reason to hit the track? One that you and your friends couldn’t put off until tomorrow or next week? A reason that went beyond squeezing into a new pair of jeans?
The CIBC Run for the Cure is just that, and some of our favourite influencers have partnered with CIBC and the Canadian Cancer Society to train, fundraise and participate in this year’s Run.
Runner and all around fitness enthusiast, Christina Cheng, is a first-time participant running in remembrance of a lost family member.
The Kelsey Rose
Kelsey is a hard-core fitness advocate and personal trainer who has run alongside her sisters for the past three years.
Cuisine and Dopamine
Cynthia Marcotte is a nutritionist and culinary-aficionado participating in honour of women everywhere.
The Bird’s Papaya
A mom of three, Sarah Nicole, is a strong advocate for overall healthy living, and is taking this opportunity to teach her two daughters about the importance of supporting breast cancer research.
If you need even more incentive to assemble your squad, check out these stats:
- 1 in 8 Canadian women will receive a breast cancer diagnosis in her lifetime
- 72 Canadian women are diagnosed with breast cancer each day
- An estimated 5,000 Canadian women will die from breast cancer this year alone
Breast cancer is no joke and we all know someone – be it a distant relative, a mother, sister, friend or even ourselves – who’s been affected by the disease. And that’s exactly why some of Canada’s most notable influencers are helping raise awareness for the cause. But don’t worry, you don’t need to be Instagram-famous to take part.
Grab your team (or go at it alone!) and sign up here. It’s quick, painless and, we promise, you’ll never find a better reason to lace up your trainers.