Cameron Diaz Reveals Pour La Victoire Shoe Collection

Stars! They're just like us. (If we were also capable of designing a collection of shoes.) Fortunately, even if we're not stars, Cameron Diaz is, and despite her status as a Hollywood A-lister, she's actually designing a collection of shoes people can wear.

"I don't want girls to aspire to be me," she told WWD. "That's not what this brand is about. It's not about wearing a shoe I would wear. I want them to see themselves in this shoe."

And which shoe is that, exactly? Let's discuss: Diaz has designed the fall 2014 shoe collection for Pour La Victoire. And remember, she's the artistic director of the brand's parent company, PLV Studio, as of last summer — that's why (and how) she aimed to "refine" and "pare down" PLV's footwear and bags (which run for about $200-$500).

"When I first came to PLV, I saw the potential in it because it was a brand that didn't really have its own identity," she explained. "It was a little bit all over the place. I looked at it as an opportunity to help create that. This is very important to me. I'm not a person who does things halfway."

But it's not like we're going to see Diaz's name all over the shoes: the actress won't be the face of the company, and the collection won't have her name on them. So when she says she wants women to wear shoes they would wear (and not shoes she would wear), she's not kidding.

 

Tags: Cameron Diaz, Fall 2014, PLV, pour la victoire

Related Posts

Previous Post Next Post

Leave a Reply

Your email address will not be published. Required fields are marked *

×