Victoria Beckham fans of the world, rejoice: the artist-formerly-known-as-Posh-Spice is launching her own e-commerce site next year.
Reportedly a venture that might precede a stand-alone store (according to Vogue UK), the site will sell “accessories, eyewar, denim, and [her] Victoria Victoria Beckham line.”
“For us, this is the first step in creating our own environment,” said Victoria Beckham CEO Zach Duane. “There are obviously some fantastic digital stores in place, so the bar to entry is very high. But we feel that we’ve learned a lot from the market and that we are bringing our take on what we believe is ultimately all about customer experience.”
As for what Victoria thinks? “My new website has been in the making for a very long time,” she added. “It was so important that the concept, tone, and look of it were true to me and my aesthetic and that the shopping experience was the very best it could be for my customer.”
On top of being “ever-evolving,” the site will also focus heavily on social media, with options for users to share content across platforms like Facebook, Twitter, and the whole slew of social networks. Currently, you can sign up for VictoriaBeckham.com now, and sign up for updates.
