Okay, so admittedly, anybody can launch a newsletter. (Even I have one. I neglect it a lot, but I do have one.) But Lenny — a newsletter hailing from the minds of Lena Dunham and “Girls” showrunner Jenni Konner — is going to be different.
As of September, Lenny will arrive bi-weekly in your mailbox and hearts and minds, and include everything from advice, essays, and product recommendations to us millennials.
“Lenny is your over-sharing Internet friend who will yell at you about your finances, help you choose a bathing suit, lamp, president…AND tell you what to do if you need an abortion.”
Sounds like Lenny’s got a lot of opinions.
The Cut reports that the newsletter will fall under the direction of Jessica Grose (Jezebel), and that its target audience is women, aged 18-34. Dunham and Konner are funding Lenny themselves, and while the team is small, everyone is paid — including any outside contributors they end up recruiting. There’s also an avenue for e-commerce that we can expect later.
Also, you don’t need to worry about it being targeted exclusively to the characters of “Girls.”
“We want it to be an inclusive space,” Dunham told The Cut. “We’re not making any assumptions about your identity. We’re making the assumption that you’re passionate and you care about people’s emotions and style and just want to live a more connected life.”
Sure! Consider me signed.