Who says fashion doesn't help anyone? (Actually I don't think anybody has ever said that. I mean, MAYBE, but I don't think I have, at least.)
Anyway, Michael Kors has just announced the debut of a new limited-edition watch as part of the 100 Series, a specially-designed watch collection in support of the brand's global Watch Hunger Stop campaign. (How the series works is pretty simple: for each 100 Series watch that's sold, 100 children in a hunger-stricken area will receive a nutritious meal.)
This recent design marks the second year of Michael Kors' involvement with the United Nations World Food Programme, and the watch itself is based on the brand's existing Runway watch — but in rose gold stainless steel, and with a detailed map of the world etched on the grey-blue dial. Michael Kors' signature is engrained on the back along with the phrase, "Stop World Hunger," "1 watch = 100 meals."
The style is unisex, will be available on MichaelKors.com in October, and will run for $355 CAD.
"My goal in creating these pieces is to offer something desirable that not only raises money but also raises awareness," said Kors. "When you wear a 100 Series watch, you become an ambassador for the cause, and so far the response has been amazing. We've helped WFP deliver close to five million meals to hungry children through sales of the original 100 Series watch, and we have high hopes that this new limited-edition design will add to the momentum."
So 1 watch = $25 donation. Which proves how little is really needed to feed hungry kids in other parts of the world. Get out there and help, pals.
