Meghan Trainor is slated to star in a new global ad campaign for Skechers. The singer will be featured in global marketing and social media campaigns for the footwear brand through 2017.
The campaign will appear on television, in print, online, outdoor and at point of purchase. It seems Trainor will be taking over for Demi Lovato, who is currently appearing in the Skechers Colourful Comfort campaign.
We couldn’t be more thrilled to partner with Meghan Trainor on a new bright and colorful women’s campaign that will be ˜all about the shoes,’ Skechers president Michael Greenberg said in a statement. From her beautiful voice to her fun, carefree image, Meghan is an amazing talent who engages with millions of teens and young women around the globe. A true original, Meghan is a perfect fit for Skechers and our super successful, fashionable and comfortable footwear.
I’m so proud to get behind a company that celebrates style and being true to yourself! the 21-year-old All About That Bass singer added. The shoes are SO comfortable and stylish too. I know my fans will love this campaign.
Trainor’s Skechers ad campaign will debut later this year.