Mark May 9 on your calendars or else: Lady Gaga and Elton John have teamed up for an upcoming collection at Macy’s. Called Love Bravery, it’s a limited-edition jewelry and clothing line meant to “inspire compassion and combat prejudice,” and nothing is more than $100 USD (so bless us everyone).
The collection will be available in/at about 150 Macy’s stores as well as on Macys.com, and 25% of each purchase will support the charities championed by the singers: the Born This Way Foundation and the Elton John AIDS Foundation.
What’s also cool is that Love Bravery has been created in conjunction with Gaga’s sister, Natali Germanotta and designer Brandon Maxwell, and is meant to reflect their music and style, with bold prints and edgier aesthetics. (So: crop tops, sleeveless t-shirts, heather sweatshirts with tonal graphics, and tops with metallic lettering, as per WWD.)
Prices range from $12 – $100 USD, and you can find pieces on the departments stores’ main floors (so it’s not like this will be tucked away when you’ve driven all the way to Buffalo).
Love Bravery Jacket Enamel Pin, $12, available May 9 at Macy’s.
“It’s an honour to team up with Sir Elton John to create this line with Elton,” said Lady Gaga in a statement. “We need to make the world a kinder and braver place where men and women everywhere are empowered to live with compassion. That’s what Born This Way Foundation is all about, that’s what the Elton John AIDS Foundation is all about and that’s what Love Bravery is all about.”
“I love the idea of who you are on the inside — your passions and dreams — with what you wear on the outside,” John added. “Love Bravery is about the compassion on the inside to understand someone’s fears, and the bravery on the outside to stand up for them, and for yourself: to accept others for who they are and to be who you want to be. It’s what I’ve tried to do in my life, my career, and with the Elton John AIDS Foundation, and it’s a passion Lady Gaga and I share. So I’m thrilled to be collaborating on this project and delighted Macy’s understood our dream to connect with people this way.”
So May 9, you guys! Get into it! Or else! (Just kidding — I’m not threatening anyone, I swear.)
Love Bravery Pouch Set, $31, available May 9 at Macy’s.