Melissa McCarthy is Going to Change the Fashion Game

Guys, Melissa McCarthy is the best. And I know we know this, but I’m going to re-iterate here and now because along with launching her own fashion line, she’ll be campaigning for change in the way we buy and shop for clothing. Case in point: with her upcoming collection, Melissa McCarthy Seven7, you won’t be segregated to a “plus size” section.

“I don’t like the segregated plus section,” she told Refinery29. “I have a couple of very big retailers that I think are going to help me chip away at that in a very meaningful way, and I’m really excited about it. I’m not ready to announce them yet, but but they just agreed to put me on the floor. I said, ‘Run the sizes as I make them and let friends go shopping with friends. Stop segregating women.’ And they said, ‘Okay.'”

Which is the best. This also comes from McCarthy having done her homework in regards to the fashion industry – -particularly in terms of US consumers, who’ve been pushed to the sidelines.

“70% of women in the United States are a size 14 or above, and that’s technically ‘plus size,’ so you’re taking your biggest category of people and telling them, ‘You’re not really worthy.’ I find that very strange,” she continued. “I also find it very bad business. It doesn’t make a lot of sense, numbers-wise. I just think, if you’re going to make women’s clothing, make women’s clothing. Designers that put everyone in categories are over-complicating something that should be easy.”

She’s not wrong! Melissa McCarthy Seven7 hits stores in November a.k.a. not soon enough.

Tags: Anne T. Donahue, Melissa McCarthy 7Seve, spring 2011 handbags

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