Emma Watson has come a long way from her breakout role in the Harry Potter series as frizzy-haired Hermione. Now 20, Watson has grown to become a fashion and beauty icon – and the industry is taking note.
Now she’s playing with the beauty heavyweights as the newest face of Lancé´me.
Watson made the announcement via Twitter Monday morning after tweeting hints about her newest project this past weekend.
Her tweet hunt started Friday with: “A new venture is starting – what can it be? Follow my clues and you will see…”
And in rhyme, too! What an artiste.
Watson tweeted two couplets a day over the weekend, ending with Monday morning’s announcement: “It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancé´me is me! :-)”
Watson is the youngest face of Lancé´me yet, joining the ranks of former Lancome ambassadors Julia Roberts, Penelope Cruz, Kate Winslet and Anne Hathaway.
But by the sounds of Lancé´me’s confirming statement, Watson’s selection had little to do with age.
“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” Lancé´me president Youcef Nabi said. “We are delighted by the new collaboration with Emma, who brings a fresh spirit to Lancé´me.”