Shoppers Drug Mart Launches BeautyBOUTIQUE.ca

Buying your favourite beauty products just got a whole lot easier. Shoppers Drug Mart has just announced that they are taking their coveted beautyBOUTIQUEs online for an e-commerce website that will make purchasing beauty products faster and more convenient.

The new site will include thousands of products, from beauty essentials to fragrances, and customers will even be able to collect Optimum points through their online purchases.

We are excited to offer Canadians 24/7 access to their favourite beautyBOUTIQUE brands, catering to customers who want an enhanced and convenient shopping experience, says Mike Motz, President, Shoppers Drug Mart. In addition to having access to a large assortment of beauty products online, customers can earn Optimum points with every purchase. We know Canadians love their Optimum points, so keeping this consistent with the in-store experience was very important to us.

The new website will be optimized so you can shop from your phone, tablet or laptop. It has been designed to adjust to user screens to create a seamless shopping experience.

The vision of beautyBOUTIQUE.ca was to create a unique online retail experience, all while keeping three things in mind “ accessibility and reach, convenience through digital and brand assortment, says Cathy Masson, Vice President Category Management, Shoppers Drug Mart. We wanted to ensure that our customer would get the same great experience in-store and online “ anytime, anywhere, through any channel.

BeautyBOUTIQUE.ca wil include brands like Benefit, YSL, Lancome, Prada, Estee Lauder, Clairins, Stila and Shiseido. Any purchase over $75 will get your free shipping, and parcels will take about six days to arrive.

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