NARS Cosmetics is celebrating iconic style bloggers in their latest campaign called 'NARSissist'. The campaign includes three short film which were inspired by the brand's loyal followers.
So, what exactly is a NARSissist? It's "someone who embodies the true spirit of NARS – she is confident and fearless; lives by her own rules, not afraid to express herself in every look, mood or attitude," reads a statement from the company. "Effortlessly captivating with a bottomless shot at landmark hotspots around New York City, these feature films bring the NARISissist spirit to life with a glimpse into the lives of three well-known street style icons and bloggers, Lily Kwong, Natalie Joos, and DJ Kiss."
Each of the films is dedicated to one of the bloggers. Viewers can watch DJ Kiss show-off her musical talent at Mister H in NYC. See a different side of Lily Kwong as she gives her time to multiple causes and talks about her daily beauty routine. And, go behind-the-scenes with casting director Natalie Joos as she talks about her own creative process.
In addition to the films, the NARSissist campaign includes two limited-edition palettes in custom packaging.
The cosmetic company is making entire NARSissist experience a social one. Fans of the brand are encouraged to upload their pictures to Twitter and Instagram using the hashtag #NARSissist. The images will be part of a Facebook photo gallery under the "NARS Exclusives" tab on the official NARS page.
You can watch all three NARSissist short films below: