Juicy Couture is celebrating the launch of their latest fragrance, I Am Juicy Couture, with a fragrance pop-up shop in Toronto.
The new fragrance is described as being for a girl that is bold and fearless with an individual spirit and style that makes a statement to the world. The scent itself has fruity notes, with raspberry and pomelo. This blends together with aromas like gardenia, heliotrope, and rose de mai. There are also some musky undertones, with woods and amber. Behati Prinsloo has signed on as the face of the fragrance.
The brand is teaming up with Look Good Feel Better, which is a program that teaches beauty techniques to cancer patients in order to help them feel beautiful. If you donate $50 or more to the program at the pop-up shop, you’ll receive a free bottle of I Am Juicy Couture (which retails for $89).
Customers will also be offered to have fragrance bottles engraved (for free!), there will be a fragrance bar so you can test out all of Juicy Couture’s perfumes, and a metallic tattoo station where you can get temporarily inked. The shop will also have free refreshments, a portrait studio and a DJ. Basically, it’s going to be the most happening place to buy your new favourite fragrance.
The pop-up show will be open on Friday, July 17 and Saturday, July 18 from 12 to 7pm at 501 Queen Street West. While you’re there, don’t forget to use the hashtags #IAMJUICYCOUTURE and #JuicyCoutureTO on social media — Juicy Couture will be giving away prizes!