It's happening, everyone: 10 years after Mean Girls came out (April 30 — don't you dare forget), Tina Fey has been named the face of Garnier USA (a subsidiary of L'Oreal USA).
"But Anne!" you say, in my favourite way of moving to the next talking point. "Tina Fey is already in Garnier commercials!"
Correct, friends. But where Tina Fey was already the name/face behind Garnier Nutrisse hair colour, she is now the name/face of Garnier Skincare. This campaign will also launch this month.
"Tina Fey has been an enormous success for us," said David Greenberg, President of Maybelline New York, Garnier, and essie. "Tina's personality, beauty, and approachability resonate with our consumer and we are thrilled to keep her in the Garnier family."
And they're not kidding when they say "the family": the writer/comedian/actor/producer will reportedly span the entire Garnier Ultra-Lift skincare line, including moisturizers, serums, and eye products. Reuters also adds that Fey will front a "line of new, standout anti-aging products, including Ultra-Lift Transformer, an anti-age skin corrector that fights wrinkles while restoring firmness, and Ultra-Lift Anti-Wrinkle Firming Night Cream." No one here is joking around — this is a campaign.
Look for print ads which will roll out this month, and TV ads which will follow. And remember: fetch is still never going to happen.
