Mascara is a beauty staple, and in Canada, 75 percent of women own a tube. But there are so many mascara choices in the market right now, it can be a little overwhelming. Did you know that 49 percent of women aged 18-24 are most likely to own two or three mascaras? There is no mascara that’s perfect for everyone, but if you know what you’re looking for in a mascara, whittling down the selection can be easier¦ and you can find your perfectly-matched mascara for a designer price, or under $10.
Volume
Looking for plump, full lashes? If you yearn to wear falsies everyday, these mascaras can give you a lush set of lashes without the use of eyelash glue.
Luxe: Bourjois Volume Glamour Max
This curvy tube conceals a mega brush that traps your lashes in a rich waterproof formula. The formula has a satiny black colour that is bold and elegant on lashes. $20.
Low: Rimmel London Scandaleyes
Everyone loves a good scandal, and with this mascara you can achieve scandalously large lashes. The brush is huge, plumping your lashes and coating them all in one sweep, while the formula is also waterproof. The bright neon orange container will never get lost at the bottom of your purse either! $9.
Unique Brushes
These mascaras deliver definition to even the smallest inner lashes, and every brush shape can give a different result.
Luxe: Givenchy Noir Couture Mascara
This four-in-one mascara gives your lashes volume, curl and length thanks to its innovative three spiral brush. The mascara also has a unique formula made of Brazilian and beeswax, and nourishing ingredients like oxazolidone and artemia salina extract to fortify and protect lashes. Sephora, $35.
Low: Maybelline Volum’ Express Mega Plush mascara
This unique mascara wand features a flexor brush that can be angled to reach bottom lashes. The brush itself features long, thin, densely packed bristles that encompass your lashes delivering volume. $8.50.
Blue Mascara
Coloured mascara is a popular trend seen on the runways of Stella McCartney’s show. Channel the runway with this colourful trend that’s great for light eyes.
Luxe: Guerlain by Emilio Pucci Le 2 Mascara
This mascara by Givenchy was done in collaboration with iconic designer, Emilio Pucci. Known for his colourful cobalt blue prints, this rich cobalt blue mascara will give your eyes definition and colour. Use the second little brush for lower lashes or share with a friend. $38.
Low: Almay intense i-color in black flash
Don’t be fooled by the name, this mascara in black flash gives your peepers a refined, blue look. And if blue isn’t for you, the emerald mascara is great for brown eyes or layering over brown mascara for a more subtle look.
One-coat wonders
In a rush? Don’t have time to curl your lashes? These mascaras will deliver adequate results in volume, length and colour when you’re on the go.
Luxe: Diorshow Mascara
This classic mascara was invented backstage at a Dior Haute Couture show. Makeup artists wanted to create mega volume, they would use a toothbrush to apply the mascara onto models’ lashes. And so, the large brush trend was born. This formula delivers big, glamorous lashes that don’t even need to be curled beforehand. Sephora, $31.
Low: Covergirl Lashblast fusion mascara
This now classic mascara delivers volume and length and never clumps. The large brush size makes application easier and the formula delivers dramatic lashes. $10.
And if you can’t pick just one, you can join mascara hoarders in Ontario. About 11 per cent of women own four to five tubes at one time!
