Product Of The Week: Love UR Curls Moisture Milk

We have wavy/kinda curly/frizzy hair. Canadian haircare brand Love UR Curls understands us. It’s why we’re using their Moisture Milk. Every day.

If you’re a wavy-curly-hair girl like us, we know you know that curls are not a one-size-fits-all situation. And every hair day is different. Love UR curls gets us. Not only are they just as Canadian as we are, but they also founded their haircare company with a focus on making curl care easier, more inclusive and less intimidating. 

Their products are designed to work with the natural texture and personality of curly hair rather than against it. And boy, does Moisture Milk do the trick.

Featherlight, this daily hair moisturizer hydrates, softens and adds shine to our hair without leaving our curls looking or feeling heavy or greasy. We thank the formula’s two, star ingredients for that. Fatty acid-rich avocado helps prevent dryness and deliver hydration, while supporting curl elasticity which is super important because well-hydrated curls are generally softer, more flexible and less prone to looking brittle. And nourishing moringa oil infuses lightweight moisturize and strengthens curls, while reducing breakage and adding glossy shine.

Using the moisturizer is also uncomplicated. All you have to do is apply the product to wet or damp hair from roots to ends. Use it alone as a lightweight leave-in conditioner or apply it before styling as a hydrating primer. Smooth a little over finished curls to revive softness and shine or reapply between washes whenever your hair needs a pick-me-up.

Love UR Curls Moisture Milk, $35 for 250ml, available online at www.loveurcurls.ca