By Alison McGill
As “I do” season kicks into high-gear, Pinterest has just dropped its 2025 Wedding Report which is stacked with the latest trends you can expect to see weddings in the coming months.
With over 3.8 billion wedding related searches and more than 13.4 billion wedding ideas saved globally in one year on Pinterest, the trend authority most certainly is in the known about what couples want for their dream party. This year’s report puts the focus firmly on Gen Z and how they are shifting the wedding landscape with celebrations that are big and bold, full of hyper-personal touches and colourful modern aesthetics.
From intimate city hall ceremonies, to radiant au naturel makeup and floral festooned wedding hair, nature-inspired colour palettes and ‘90s bridal fashion, Pinterest’s wedding trends are giving something for everyone. Here, we take a closer look at them—Pinterest boards included—to put you in the loop of what’s haute if you’re in wedding planning mode, or attending a wedding this year.
Brown Wedding Bliss
Just as toasty tones have taken over ready-to-wear, they are also now the biggest news in weddings. Brown has emerged as the new color for weddings in 2025. Brown is the emerging hue for wedding florals, décor, bridesmaids, grooms and groomsmen. Rich chocolate and warm mocha shades are beloved for their elegance and warmth.
City Hall Ceremonies
Small parties are sweet for Gen Z who are driving a surge in searches related to city hall and courthouse weddings and are turning this intimate style of wedding into a whole mood. Top searches include ones for outfits, wedding dress ideas, ceremony ideas and photography. Celebrities like Naomi Watts and Billy Crudup, and Hailey and Justin Bieber have also made the courthouse wedding chic.
Nature-Inspired Glam
When it comes to 2025 wedding makeup the vibe is all about bringing natural inner beauty out and highlighting natural features with searches for “no makeup bridal look”, “natural glowy wedding makeup” and “groom makeup” on the rise. This ethereal aesthetic is complemented by hairstyles that embrace floral elements and natural textures, and bold nail art adding a touch of whimsy and romance to any wedding look.
Gen Z Ring Revival
Never has there been a time when engagement rings were more diverse and creative. Vintage silhouettes and coloured stones are having a moment, and so is a maximalist jewelry mood with stacks of mixed metal rings and pops of colour stones. When it comes to diamonds, fancy cuts like hearts, kite and cushion are cool; so too are untraditional diamonds in shades of pink, chocolate brown and champagne.
Surreal Florals
We’re talking about flowers with a bold, statement and sculptural appeal. Florals with unique silhouettes like calla lilies, dahlias and anthuriums are huge. Floral installations are more artistic than ever and incorporate multi-mediums mixing natural and paper flowers together to create a look that is photo perfect.
Nostalgic Wedding Looks
A love of fashions from the past is huge with Gen Z and they are bringing that passion to their wedding day. For brides, ‘90s styles like the iconic slip dress are bigger than ever, and so too are vintage designer finds from the era from designers like Vera Wang. For men, impactful suiting rules with suits and tuxedos in retro-fabulous shades of burgundy, champagne and forest green.
Silver Screen Photography
Wedding photography has been an element that has been ever evolving in our modern age of social media. Pinterest reports searches for editorial, documentary, and film wedding photography have seen a dramatic rise showcasing the desire for couples to capture magazine-worthy moments on their special day. Couples are also opting to have wedding content creators as part of their celebrations who provide professional social-ready content Showcasing images and content brimming with emotion and authenticity is what it’s all about in 2025.
Coastal Continental Getaways
When it comes to honeymoon travel, there is one dreamy destination that has it above all others: Africa. Rising searches on Pinterest for destinations like Cape Town offer vibrant culture and stunning landscapes and the Seychelles islands and Zanzibar have pristine beaches. As couples embrace honeymoon experiences and outfits, Africa’s diverse coastal landscapes offer the perfect backdrop for an unforgettable romantic journey.
Tropical Destination Weddings
A wedding set against a wildly romantic tropical backdrop is back as a top party choice. Popular tropical destinations around the world including Bali, Costa Rica, Brazil and Goa are trending on Pinterest. Searches for tropical wedding color palettes, guest attire and unique venues are all on the rise as couples look to blend laid-back elegance and stunning locations.
Photo courtesy of Vera Wang Bride