Continuing their partnership that kicked off back in August 2020, Levi’s and Ganni are back at it with another capsule collection of sustainable denim. Just like its predecessor, the Ganni x Levi’s spring/summer 2021 collection combines the Copenhagen label’s unique strand of Scandi cool with the classic all-American Levi’s aesthetic that dates back to 1853.
The new collection of susutainable denim jeans, jackets, dresses and tops, are all made to last using an innovative cottonized hemp fabric, which generally uses less water and pesticides in comparison to traditionally-grown cotton. Featuring standout denim dresses with Peter Pan collars, limited-edition Ganni prints, and ‘70s-inspired shapes, the collection plays off the brands’ mutual appreciation for one another by combining their signature design details. Of course, each piece features the Levi’s x Ganni unique back patch.
“We’re huge fans of Ganni’s work and this collaboration was an opportunity to inject their signature and effortless femininity into Levi’s iconic denim, using next level sustainable materials with cottonseed hemp,” says Karyn Hillman, Chief Product Officer, Levi’s. “It’s been amazing working with the Ganni team, we both share a passion for authenticity, originality, and sustainability. Ultimately, we set out to inspire authentic self-expression – creating unique and easy pieces that people fall in love with, and wear again and again and again.”
“Working with Levi’s has been so much fun. From the moment we met, there was instant chemistry and we really felt aligned on our visions from the very beginning,” says Ditte Reffstrup, Creative Director, Ganni. “We’ve learnt so much along the way about new fabrics and the craftsmanship of great denim. I remember stepping into the Levi’s HQ and seeing team members wearing Ganni and Levi’s together and thinking; this collaboration feels so right. The collection is all about timeless pieces that you want to wear over and over again. It’s classic denim with a few playful details that just get even better with time. We hope people will wear them forever.”
The 14-piece ready-to-wear Ganni x Levi’s collection retails between $155 – $625 CAD and is available in February 24 at the following retailers: Hills of Kerisdale, Holt Renfrew, Ssense, TNT, Nordstrom Vancouver, Nordstrom Yorkdale, and Ganni.com.