Style Briefs: NYX Launches In Your Element Collection; Goop Fires Back At Haters

Welcome to Style Briefs, our biweekly roundup of all the must-read style, beauty and pop culture news you need to know. Here’s what’s on our radar today:

NYX Cosmetics Launching Makeup Collection Inspired By The Elements
Are you an earth, wind, fire or water sign? Now, you can literally wear your sign on your, well, face, with NYX’s In Your Element Collection, a line of shadow palettes inspired by the six elements (wind, air, metal, fire, earth, and water). Each palette features 12 different colours and finishes inspired by its corresponding element: Water has a spectrum of blues; Air has a rainbow of soft pastels; Earth has red, brown and green tones; Fire includes fiery reds and yellows; Metal is all about foil finishes; and Wind features smoky purples and blues. NYX teased the collection on its Instagram this week in collaboration with beauty influencers such as @iluvsarahii and @alissa.ashley. The palettes launch September 4 on {Allure}

Virgil Abloh headed to Versace?
The streetwear king behind buzzy label Off-White, designer Virgil Abloh, is rumoured to be headed to Versace to become its new creative director. Abloh, who is also Kanye West’s creative director, has spoken of his desire to head up a luxury design house, so the move makes sense, writes Glossy’s Jessica Schiffer. Former Givenchy creative director (and Kardashian favourite) Riccardo Tisci had been rumoured to take the helm at Versace but a disagreement about Tisci’s creative vision is said to have soured the deal. What will Donatella do? {Glossy}

‘LWYMMD’ Director Says Gender Bias To Blame For Taylor Swift Backlash
Taylor Swift’s new song and video “Look What You Made Me Do” is smashing records left and right, but its critical reception hasn’t exactly been positive. Now, the video’s director, Joseph Kahn (who also worked with Swift on the video for “Bad Blood”), is calling out critics on Twitter and saying that a gender double standard is to blame. If I plan something as a man I’m a ˜genius,’ Kahn wrote. If Taylor as a woman plans something she is ˜manipulative.’ Double standards. This is wrong. {The Cut} Read our take on the Reputation-era Taylor Swift here

Zara’s New Ad Campaign “Timeless” Taps Models Over 40
For Zara, 40 is the new 20. In its fall/winter ad campaign “Timeless,” the fast-fashion brand enlisted models Malgosia Bela, Yasmin Warsame and Kristina de Coninck, who are all aged 40 and over. The theme of age diversity has been gaining steam in the last few years ever since brands like Celine, Saint Laurent and Gucci started showing mature celebs Joan Didion, Joni Mitchell and Vanessa Redgrave (respectively) in its campaigns. {Pret-a-Reporter}

Gwyneth Paltrow Fires Back At Goop Haters
Paltrow, who guested on Sophia Amoruso’s Girlboss Radio podcast this week, said she feels Goop is being treated unfairly in light of recent web take-down pieces seeking to discredit the site’s wellness information. “There’s something that feels inherently dangerous to [some] people about women completely being autonomous in that way,” Paltrow told Amoruso. “I wish that people would actually like read the article or do their homework before they are vitriolic about it because a lot of times they’re not even really addressing what’s on the website…but at the end of the day, your work stands for itself.” Last week, advertising watchdog group Truth in Advertising called on California consumer protection regulators to investigate Paltrow’s lifestyle company for making “unsubstantiated, and therefore deceptive claims.” Yikes. {Pret-a-Reporter}

Kendall Jenner Is Being Named A Fashion Icon & People Are Not Happy
Model and Instagirl Jenner is being named “Fashion Icon Of The Decade” by Daily Front Row and people are confused, writes the Huffington Post. The award is being given at the Fashion Media Awards, where other notables such as photographer Mario Testino and publishing titan Joanna Coles will receive accolades. While some have suggested the likes of Rihanna and A$AP Rocky may be more deserving of the title, the Daily Front Row defended its decision: “[The] digital generation more than ever turns to social media to learn what’s next and Kendall has 83 million devoted Instagram followers, many of whom emulate her style. A fashion icon is someone who influences the look of a generation and Kendall has been making a huge impact on their style.” {Huffington Post}





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