Latest

What’s Her Secret: Brandi Leifso of Evio Beauty

At 21 years old, Brandi Leifso was inspired by the kindness and care she received during her time in a

Everything You Need to Know About Those Trendy Gummy Vitamins & Supplements You’ve Seen on Instagram

Gummy vitamins and supplements are all over Instagram these days, but they are more than just a social media fad,

Step Up Your Lash Game This Year With These 18 Mascaras

We’ve done our homework, tested out countless products, and have narrowed down the options and compiled a list of the

Product Of The Week: Eau Thermale Avène XeraCalm A.D. Soothing Concentrate

I get eczema. There I said it. It pops up on the backs of my hands in the fleshy spot

A Brief List Of Everything We Should Get In Quarantine

Now going into week seven, quarantine has evolved from a shocking development in our day-to-day lives to the most boring

What’s Her Secret: Top Chef Canada Judge and Celebrity Restauranteur Janet Zuccarini

Janet Zuccarini knows good food. Not only is she a resident judge on Top Chef Canada, she also owns a

The Candle You Should Be Burning Right Now, According To Your Zodiac Sign

Self-care has been a beauty and wellness industry buzzword for the last few years, but it’s never been more important

Product Of The Week: Voir Haircare Sunrise Rituals Signature Shampoo & Conditioner

No lie, I’ve been professionally highlighting my hair since I was 18. Actually, when I was 18, I box-dyed it

Questions That No Longer Matter: A Guide, A Reprieve

Now wrapping up our fifth week of quarantine and it’s safe to say that our mindsets have shifted permanently and

What’s Her Secret: Social Media Savvy Lauren Shirreffs

After a diverse career path including stints as a personal trainer and freelance writer, Lauren Shirreffs was inspired to dive

More From 29Secrets

Recent Stories

Newsletter Signup

Get the latest in beauty, style, and wellness—straight to your inbox.