Think grape soda, but with extra fizz: That’s how we’re describing Pantone’s 2018 Colour of the Year, Ultra Violet.
The self-proclaimed colour authority describes this iconic dreamy blue-based hue as, “a dramatically provocative and thoughtful purple shade”. “Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future,” says Pantone, and we couldn’t agree more.
Inspired by music legends such as Prince, David Bowie and Jimi Hendrix — who used this colour to leave their mark in pop culture and the rest of the world — the depth of Ultra Violet symbolizes experimentation, nonconformity, and the power of individuals to push boundaries though creative outlets. Sound like the perfect makeup opp? We think so.
And unlike last year’s Greenery, Ultra Violet is actually wearable. Channel your inner rebel with this cosmic shade and scroll through our Ultra Violet beauty picks:
29Secrets Pick: Essie Polish in shade Hazy Daze ($10)
29Secrets Pick: Kat Von D Studded Crème Lipstick in Roxy ($23)
29Secrets Pick: Urban Decay Razor Water-Resistant Longwear Liquid Eyeliner in Retrograde ($27)
29Secrets Pick: Tom Ford Private Shadow in Purple Reign ($44)
29Secrets Pick: L’Oréal Paris Colorista Spray in Purple ($13)
29Secrets Pick: Marc Jacobs Beauty Enamored Hi-Shine Lip Lacquer Lipgloss in Boys Don’t Cry ($35)
29Secrets Pick: Fenty Beauty Match Stix Shimmer Skinstick in Unicorn ($31)