Here’s a makeup collaboration we didn’t see coming! Puma has teamed up with Maybelline New York to launch their first-ever makeup collection that fuses beauty, fashion and sport.
Developed with the latest long-wear technology, the limited-edition Puma x Maybelline makeup collection features five different Superstay Matte Ink Liquid Lipsticks, four different smudge-proof mascaras, a Master Chrome Metallic Highlighter, a new long-wear matte and metallic eye stick, and a gloss face stick for a dewy flushed look.
The Puma X Maybelline collaboration was inspired by streetwear trends and each piece is the collection was made with supersaturated pigment. The product names are even streetwear-inspired… For example: the five liquid lipsticks are named Unapologetic (brick brown), Epic (rose pink), Fearless (mauve), Fierce (dark purple) and Unstoppable (eggplant).
Supermodel Adriana Lima, who is a brand ambassador for both brands, stars in the ad campaign, wearing both the makeup and Puma sneakers and sportswear.
“This collection is perfect for women who are always on-the-go,” Lima said in a release. “Everything is multi-functional, and all of the products are packaged in these great compacts.”
As for Lima’s fave product? The Duo Face Stick!
“It’s so multi-functional and can create so many different looks,” says Lima. “I run around all day long jumping from one thing to another, so this has been a new lifesaver for quick touch ups to glam up or alter a look.”
The limited edition athleisure-inspired Puma X Maybelline makeup collection will launch globally on February 8.