Product Of The Week: Shu Uemura Art of Hair Yubi Blonde Anti-brass Purple Shampoo

We’ve found one sure-fire way to stay blonde and carry on: Shu Uemura’s Art of Hair Yubi Blonde Anti-brass Purple Shampoo.

Like other purple-based, blonde-oriented shampoos, this new version has been specifically mix-mastered for blonde hair as it uses crushed violet pigments to neutralize brassy and yellow tones. Why does this work? Well, if you look on any colour wheel at the art or paint store, the nail bar or in your hair salon you’ll see that the colour purple’s opposing colour is yellow, which is why artists, nail techs and stylists depend on purple pigments to help achieve the perfect shade of blonde.

The colour purple also acts as a toner, so when its integrated into shampoo it actually helps to wash away and cancel out the chemicals in your water, bleach from the sun’s UV rays and chlorine from swimming pools and hot tubs. Plus, with Shu Uemura’s Art of Hair Yubi Blonde Anti-brass Purple Shampoothere’s an extra perk. Their gel cream-based formula is enriched with Japanese cool pigment and infused with white peony to nourish our hair, while protecting our cool blonde highlights and keeping our hair looking and feeling soft and smooth.

All combined, that means our glowing salon-coloured hair will last longer, which is definitely a good thing. Particularly these days, when waiting for salon doors to reopen and booking an appointment to see our favourite colourist and stylist is as coveted as winning the lottery.

Shu Uemura Yubi Blonde Anti-brass Purple Shampoo, $54 for 300 ml, available online at

Tags: Product Of The Week, Shu Uemura, top story, topstory

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