Frizzy hair is the worst. Ever. We know you feel us, because even if you don’t have curls, you can have frizz. And let’s be honest, trying to find the haircare product that works just right, like SheaMoisture’s Papaya & Neroli All Day Frizz Control Milk Gel, can make you feel like Goldilocks.
So while it may have taken us a whole lot of trial and error, we’re super happy we’ve found and are now using (and loving!) this new anti-frizz styling product. Humidity resistant, the formula includes vitamins C and A-rich papaya to condition and hydrate our hair, antioxidant-based neroli to tame and smooth frizz and antibacterial-concentrated elderflower to keep our waves silky and soft. And of course, let’s not forget the brand’s core ingredient, fair-trade shea butter. Handcrafted and sustainably produced by women in Africa, this moisture-enriching superhero ingredient is mix-mastered with the rest to create the Papaya & Neroli haircare recipe passed down by the founders’ grandmother, Sofi Tucker.
SheaMoisture is the legacy of Sofi Tucker, who supported her family by selling handcrafted shea butter creations in the village market in Sierra Leone. She then became known as a healer who shared the power of shea and African black soap with families throughout the countryside, before she gave her recipes to her grandson Richelieu Dennis, the founder of SheaMoisture. Now, these products continue to be made in culturally authentic ways to preserve their efficacy, benefits and rich history. Collections are formulated with natural, certified organic and fair-trade ingredients with ethically-sourced shea butter from women-led co-ops in Northern Ghana, as part of their Community Commerce business model.