Product Of The Week: L’Oréal Professionnel Serie Expert Pro Longer Lengths Renewing Mask

Dear long hair: we covet you. Please grow for us. Thank you.

If you’ve ever pined for long hair the way we do, we’re pretty sure you feel our disappointed during mirror time. Because our hair is too short. That it stops growing as soon as it hits the shoulder-length mark. That no matter how many vitamins we take or how much spinach we eat (well, we’re not exactly sure about that wives’ tale, but still…no stone unturned, right?), we’ll be forever be stuck with a mid-length style.

So what do we do? Slather on a layer of L’Oréal Professionnel Serie Expert Pro Longer Lengths Renewing Mask once a week.

Mix-mastered by hair pros and made specifically for thinning, long hair (a.k.a: us), this five-minute mask works overtime to nourish and hydrate our every strand to help it look, feel and actually be a little healthier than before. The mask’s formula’s inclusion of Filler-A100, a patented thickening agent with amino acid, a strengthening ingredient, pull double time to bolster the ends of our hair to prevent breakage and split ends and to empower growth. And we have to admit, ever since we started combining it with the French brand’s Pro Longer Length Renewing Shampoo and Conditioner, we’ve noticed a difference. Our hair is softer, more manageable and hopefully, if we keep up the masking, will be slightly longer in a couple of months. Because the bottom line, for us anyways, is: long hair, do care. And now we have options.

L’Oreal Professionnel Serie Expert Pro Longer Lengths Renewing Mask, from $40 for 250 ml, available at hair salons.

Tags: Product Of The Week, top story, topstory

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