Product Of The Week: L’Oréal Professionnel Metal Detox Serie Expert Professional Concentrated Oil

L’Oréal Professionnel cares about our hair colour. So we know that when we massage a little of its Metal Detox Serie Expert Professional Concentrated Oil onto our freshly highlighted strands that they’ll remain as blonde and brilliant months after the day we walked out of the hair salon.

The oil’s serum-like formula has been specially mix-mastered to include a patented technology concentrated in glicoamine, a molecule that tracks and neutralizes the metal deposits in our water. And we definitely want that. Metal deposits can seep inside our hair’s fiber, weakening it and causing our hair to split or break, while simultaneously changing our pretty shade (blonde for us; browns, blacks, reds, pinks, blue and any other hue you may choose to add to your style) and altering it, often making it brassy or dull looking. But with a dollop of oil added to our hair each day, we are protecting it and helping it look and feel healthy.

It’s easy to use too. We simply pump out a few squirts of the formula, emulsify it in our hands and then massage it throughout our freshly clean and towel-dried hair. Then we blow dry, brush and style our hair and call it a day—and what we’re left with is shinier, stronger and salon-fresh looking colour.

L’Oréal Professionnel Serie Expert Metal Detox Professional Concentrated Oil, from $39 for 50 ml, available online at and at professional hair salons.

Tags: L'Oreal Professionnel, Product Of The Week, top story, topstory

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