Product Of The Week: Joico Blonde Life Brightening Veil

We wore a veil once. It didn’t work out so well for us, but we’re eternally optimistic. And grateful, because when we tried Joico’s Blonde Life Brightening Veil on, we loved how it made our hair look. It’s definitely having a much longer and healthier effect on us than the, eh hem, last veil we put on.

Packed with three oils, arginine, monoi (from Tahiti) and tamanu, this hair styling product is a multi-tasker and works best when it’s sprayed onto damp hair fresh from the shower. (But we’ve spritzed a little on our dry hair too, scrunched it up and it was fine.)

It’s one part detangler and another part protector against thermal (think blow dryer, curling iron or flat iron), chemical (from our water pipes and salon highlights), UV damage (the sun) and humidity (the weather) damage. And all it takes are just a few squirts to double our hair’s strength, add a little shine and manageability, while control unattractive frizz. (Because we get that, like, all the time.) Best of all, it keeps our pretty shade of blonde looking good until the next time we need a touch up at the salon.

Joico Blonde Life Brightening Veil from $24.99 for 150 ml, available at hair salons and Walmart stores.



Tags: Joico, Product Of The Week, top story, topstory

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