Described on the cult brand’s website as “golden hour glow, bottled,” Rihanna’s latest foundation is a must-try for several reasons, but here are our top four.
One, there are 50 shades to choose from, delivering on the songstress’ complexion-focused promise to provide diversity in colour range. There’s literally a hue for everyone. (We go back and forth between “170’s” light with cool pink undertones and “210’s” light medium with neutral undertones.)
Two, the new line-up of Soft’Lit Naturally Luminous Longwear Foundation (like all of Rihanna’s other products) are vegan and cruelty free. So, you can feel good about yourself and Fluffy when you wear it, because it doesn’t contain animal-derived ingredients, nor was it tested on animals.
Three, the formula’s inclusion of do-good kakadu plum extract, which is antioxidant rich helps brighten and improve our skin tone, while hydrating Cyperus papyrus leaf cell extract helps keep our skin soft and smooth. The foundation gives our face a non-greasy glowing look too, minus any unwanted shine, even when we wear it all day long. It’s also waterproof, so we don’t have to worry about it creasing when we sweat.
And four, you don’t have to take our word for it. When the brand launched in 2017, it earned a jaw-dropping $72 million in just one month and was named one of Time magazine’s best inventions of the year. According to marketing and logistics tracking company BigBlue, Fenty Beauty’s annual revenue is now worth a whopping $582 million. Clearly, other people like it. A lot. And, she doesn’t even have to peddle her wares on a reality tv show for us to know about it and buy it.
Fenty Beauty Soft’Lit Naturally Luminous Longwear Foundation in 50 shades $54 each for 30 ml, available at Sephora and online at www.fentybeauty.com/en-ca.
