If someone asked you what you believe about your hair or better yet, how you would describe your locks, would the words authentic or beautiful come to mind? According to German beauty brand Authentic Beauty Concept, they should. Particularly when using their new Indulging Fluid Oil.
Fuelled with crambe abyssinica seed oil, the non-greasy, vegan blend smoothes across strands easily and absorbs just as quickly. It can be used on all hair types, damp or dry, and adds a layer of protection against the heat of a blow dryer, flat or curling iron. The fluid also helps to seal your hair’s cuticle shaft to minimize and soften frizz, while closing split ends. The end result is soft, manageable and healthy-looking hair that is in a word: beautiful. And it feels pretty great too, if we do say so ourselves.
With an all-encompassing mission to create haircare products from pure ingredients free of silicones, parabens and sulfates, it’s easy to see how and why this beauty brand’s roots are grounded in authenticity. Authentic Beauty Concept’s products have been crafted by hairstylists who genuinely believe hair should look natural, be simple to style and shouldn’t require an Instagram filter to look beautiful. We believe they’ve succeeded.
Authentic Beauty Concept Indulging Fluid Oil, from $35.00, available at select hair salons.
