Product Of The Week: Alterna Caviar Anti-Aging Restructuring Bond Repair Masque

We don’t worry about hair breakage or the frizzies. Not even dehydration. We’re not Doutzen Kroes, Zendaya or Liu Wen, either. But we are fans of Alterna’s new Caviar Anti-Aging Restructuring Bond Repair Masque, for four weeks now and counting, and you should see our hair.

Thanks to the masque’s thick formula, complete with a caviar extract rich in omega fatty acids, vitamins and minerals, along with the brand’s bond-enforcing technology, our damaged hair cuticles are long gone. They’ve been sealed and smoothed, making our hair look and feel thicker and stronger.

We’re also preventing breakage courtesy of the masque’s botanical mix of marine actives that moisturize and nourish each strand, while giving us softness and shine for days. When all combined, the masque’s ingredients work their magic too, to simultaneously defend and protect our hair from the day-to-day styling damage from our blow dryer, the chemicals from our go-to hair colour and the inevitable and unavoidable natural aging process.

It’s not a standalone one-off product either. Alterna’s luxe masque works in conjunction with the line’s Caviar Anti-Aging Restructuring Bond Repair Shampoo and Conditioner ($45 each for 250ml, available at Sephora). We use all three, because when we do, our hair feels and looks better cared for and healthier. Plus, we like the way it’s fresh, sweet and clean, like being on a sunny tropical vacation, smell lingers in our hair long after we’ve stepped out of the shower.

Alterna Caviar Anti-Aging Restructuring Bond Repair Masque $57 for 169 ml, available at Sephora.

Tags: Alterna, Product Of The Week, top story, topstory

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