H&M to Launch a Beauty Range This Fall

There are about six thousand reasons to love autumn (see: my hair doesn’t expand at the speed of light), and now we can add another one to the mix: H&M is launching a beauty range, offering a full collection of hair products, makeup, body care, and beauty tools.

The collection will reflect the brand’s seasonal pieces/trends, and will also be available in over 900 stores worldwide, because life is beautiful.

“We are very excited to have ‘fashion for the face’ on offer at H&M,” said Sara Wallander, concept designer for H&M Beauty. “It’s an opportunity to be inventive and creative, and to have fun with colours.”

And fun you shall have, friends. (Seriously: Matching makeup to fashion trends? Into it.) Over 700 makeup products will be revealed at the launch, as well as seasonal limited-edition colour collections. It will also replace H&M’s existing beauty collection, and will include two other lines: a premium beauty line, and a Conscious range of Ecocert-approved sustainable products.

Only . . . what, three months until September? Bet you never thought you’d be sick of summer already. (Even though I did. The last three days killed me, you guys.)

Tags: Anne T. Donahue, autumnf, beauty collection, F/W 2015, fall, H&M, H&M beauty, makeup

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