Fragrance Of The Month: Authentic Beauty Concept EDT

When a perfume and its brand share the same name and that name contains the word authentic, you know expectations will be high. Ours were when we first spritzed Authentic Beauty Concept’s same-name eau de toilette. We were not disappointed.

On first spritz, the eau sparkles like a sun-drenched bouquet. Its blend of white flowers with fresh linen and powdery violet creates a warm and intimate sensation that’s one part cozy, another part dazzling and all-round glorious. But what we like best is how gracefully subtle the fragrance is to wear, making it the perfect everyday perfume.

It’s captured in a flacon crafted from 25 per cent recycled glass, too and the neatly hand-sized bottle is elegant in its simplicity. Its name evenly spaced in black, capped letters across the body and completed with a sleek silver topper fits in beautifully with our other favourite scents nestled atop our dresser. Plus, it’s as clean on the inside as it is on the outside. The elixir’s formula is vegan-friendly, while its paper packaging is a carbon-neutral box. Talk about being authentically beautiful…

Authentic Beauty Concept, Authentic Beauty Concept EDT, $65 for 50 ml, available at select hair salons across Canada.

Tags: Authentic Beauty Concept, Fragrance Of The Month, top story, topstory

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