Cozy Up To The “Toasty Makeup” Trend

Cozy Up To The “Toasty Makeup” Trend

By Alison McGill

Giving life to your fading summer glow up is a makeup vibe this autumn, which is big on warmth, bronzed-hues, and a strong hygge-influenced mood. Toasty makeup is everywhere and not only is it easy to wear but looks yummy too.

Think warm cinnamon buns and chai lattes and the feeling they invoke. This is the aura behind the toasty makeup trend. Not since the ‘90s have we seen tawny makeup shades having such a moment—MAC Spice Lip Pencil forever! We of course can thank celebrity beauty influencers like Hailey Bieber and Taylor Swift (who’s recently traded her signature red lips for rust and terra cotta tones) for making toasty makeup a massive thing. You can’t scroll through TikTok without being absolutely flooded with toasty makeup tutorials.

@haileybieber

toasty glam using no brushes fingers only now you try! Hehe

♬ naughty girl sped up – swxell

The biggest goal with toasty makeup is achieving a look that’s natural, and never overdone. It all starts with radiant skin, then the warmth builds from there. Softly smoked eyes highlighted in cinnamon and gold shades. Terra cotta flushed cheeks. Luxe tones of soft brown and rosy nude on the lips.

We’ve built the perfect toasty makeup starter pack for you—here’s our pick of seven seasonal essentials.

The Toasty Palette

Cozy Up To The Toasty Makeup Trend - Charlotte Tilbury Hollywood Instant Look In A Palette
ABOVE: Charlotte Tilbury Hollywood Instant Look In A Palette

Just dropped as part of Charlotte Tilbury’s always on point, limited edition holiday collection, this palette of warm bronze tones has a perfect mix of matte, metallic and sparkle shades to highlight eyes, face and cheeks.

BUY: Charlotte Tilbury Hollywood Instant Look In A Palette, $88, charlottetilbury.com.

The Spicey Eyeliner

Cozy Up To The Toasty Makeup Trend - Victoria Beckham Beauty Satin Kajal Liner in Cinnamon
ABOVE: Victoria Beckham Beauty Satin Kajal Liner in Cinnamon

Once you try one of these eyeliners, you won’t go back. They glide across the eyes and smoke out perfectly to create a smoldering finish. This particular shade is a favourite of Posh Spice herself.

BUY: Victoria Beckham Beauty Satin Kajal Liner in Cinnamon, $48, holtrefrew.com.

The Buttery Blush

Cozy Up To The Toasty Makeup Trend - Summer Fridays Blush Butter Balm in Toasted Terracotta
Summer Fridays Blush Butter Balm in Toasted Terracotta

Summer Fridays’ latest viral hit is this peptide-infused cream blush which feels more like skincare than makeup. Available in six pretty shades you will love them all and want to collect every one of them.

BUY: Summer Fridays Blush Butter Balm in Toasted Terracotta, $35, sephora.com.

The Multitasking Stick

Cozy Up To The Toasty Makeup Trend - Rhode Pocket Blush in Toasted Teddy
ABOVE: Rhode Pocket Blush in Toasted Teddy

This shade is a hard one to nab because it’s one of Hailey B’s faves. She dapples product on her cheeks, the bridge of her nose, along the hairline and even on lips to create a luxe, monochromatic look.

BUY: Rhode Pocket Blush in Toasted Teddy, $38, sephora.com.

The Earth-Toned Mascara

Cozy Up To The Toasty Makeup Trend - Marcelle Xtension Plus Amplify Mascara in Dark Brown
ABOVE: Marcelle Xtension Plus Amplify Mascara in Dark Brown

This is the perfect espresso shade which makes lashes look gorgeous and glossy. The lengthening effects of this mascara are pretty epic too.

BUY: Marcelle Xtension Plus Amplify Mascara in Dark Brown, $15, amazon.ca.

The Shiny Lip Liner

Cozy Up To The Toasty Makeup Trend - MAC Lip Glazer Glossy Lip Liner in Velvet Teddy
ABOVE: MAC Lip Glazer Glossy Lip Liner in Velvet Teddy

MAC is always our go to for their amazing lip pencils, and the newest intro to the lineup is our current obsession. They are perfect for lining and shading in lips. Bonus: this cult classic shade is in the eight-pencil lineup!

BUY: MAC Lip Glazer Glossy Lip Liner in Velvet Teddy, $32, maccosmetics.ca.

The Rich Brown Lipstick

Cozy Up To The Toasty Makeup Trend - ILIA Lip Sketch Hydrating Lipstick + Lip Liner Crayon in Tableau
ABOVE: ILIA Lip Sketch Hydrating Lipstick + Lip Liner Crayon in Tableau

This delicious chocolate shade is deep and dramatic, but you can choose to wear it a little softer and less statement depending on the intensity of your application. We love using this to create a beautiful, blurred effect.

BUY: ILIA Lip Sketch Hydrating Lipstick + Lip Liner Crayon in Tableau, $36, sephora.com.

Tags: tiktok, Toasty Makeup, top story, topstory

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