Ted Baker London is launching its second Ontario location in the Toronto Eaton Centre this Saturday, November 1. The 3,822 square foot store is inspired by the both the mall itself and the Great British Shopping Arcade with Victorian-style spray painted steel ceiling trusses in neon pink. The store is divided into sections and each ‘shop’ area has its own unique decor: Umbrella Shop, Watchmaker, Optician, Jeweler, Perfumery, as well as a Tea and Cake Shop.
“Based off the success of Ted in Canada and by maximizing on the brand awareness we’ve achieved, we are excited to open the doors to our second full-priced store in Toronto, says Craig Smith, Ted Baker Brand Communication Director. “Canada has been a very rewarding market for Ted and we look forward to further expanding our brand portfolio there.”
The store will open with Baker’s Fall/Winter 2014 womenswear, menswear and accessories collections. In women’s you’ll see vintage inspired floral prints, lux joggers, bomber jackets, pops of neon pinks and electric blues. The menswear collection has jewel tones of burgundy, emerald green and oranges throughout knitwear and chinos.
Eaton Centre shoppers will enjoy a special gift with purchase on opening day along with giveaways tying back to the ‘Baker’s Arcade’ theme. And don’t miss the complimentary refreshments and sweet treats will be served to shoppers throughout the weekend. Even more reasons to check out this fabulous new shop!
To find a location near you, view the Ted Baker store locator.
