Shopify, the Ottawa-headquartered e-commerce platform, has taken down Kanye West’s merchandise website Yeezy.com, which had been selling a $30 T-shirt emblazoned with a swastika since the weekend. The site no longer loads as of Tuesday morning and displays a message that says, “This store is unavailable.”
“All merchants are responsible for following the rules of our platform,” a Shopify spokesperson said on Tuesday. “This merchant did not engage in authentic commerce practices and violated our terms so we removed them from Shopify.”
West’s website received fresh promotion on Sunday evening during the Super Bow when he bought a surprise ad during the Super Bowl, appearing to show him sitting at the dentist’s office while recording a 30-second spot on an iPhone to push people to his Yeezy website. The ad didn’t air nationally but was seen in Los Angeles, according to Variety.
Previously, when you clicked on Yeezy.com, you landed directly on a page selling a white T-shirt with a black swastika printed on the chest. There was no description for the T-shirt other than the code HH-01, which the Anti-Defamation League wrote on X is code for “Heil Hitler.”
“As if we needed further proof of Kanye’s antisemitism, he chose to put a single item for sale on his website — a t-shirt emblazoned with a swastika,” the ADL wrote on X on Monday. “The swastika is the symbol adopted by Hitler as the primary emblem of the Nazis. It galvanized his followers in the 20th century and continues to threaten and instill fear in those targeted by antisemitism and white supremacy… There’s no excuse for this kind of behavior.”
As if we needed further proof of Kanye’s antisemitism, he chose to put a single item for sale on his website – a t-shirt emblazoned with a swastika. The swastika is the symbol adopted by Hitler as the primary emblem of the Nazis. It galvanized his followers in the 20th century… pic.twitter.com/0TT30Dda9D
— ADL (@ADL) February 10, 2025
Shopify doesn’t pre-screen materials sold on its platform, according to its legal terms, but can “refuse or remove materials” that violate its Acceptable Use Policy (AUP). In its AUP, Shopify notes that “you can’t call for, or threaten, violence against specific people or groups” on the platform.
West has seen his reputation plummet in recent years due to his antisemitic statements and controversial actions.
He posted a photo of himself on X wearing the swastika shirt on Saturday, according to the Daily Record,
“I’ve wanted to make this tee shirt for years My greatest performance art piece thus far,” he allegedly wrote on the post, which has since disappeared. Since last week, he had been blasting his 34 million social media followers on X with a series of antisemitic, misogynistic and racist posts.
As of today all of West’s X posts, including his countless antisemitic statements, have disappeared. West’s former account now simply says, “this account does not exist.”
