A new season means a new set of kicks are in order. And with sunshine-filled days finally here, we’re planning on spending a lot of workout time outdoors, so we need a pair of sneakers that can keep up with our fitness goals while also looking sleek and stylish. Our sneaker of choice: the new DEFY trainer by PUMA, which drops May 31. Hot on the heels of designing her first sneaker for the brand, Selena Gomez is back fronting the campaign for the PUMA DEFY silhouette. The ultimate inspirational style, music and everything muse, Gomez dares to be unapologetically fearless and do her own thing.
The DEFY sneaker breaks the mold too, with its fashion-forward, chunky platform sole, which is as functional as it is stylish. The platform sole fully supports side-to-side movement so you can run, dance, and move whichever way you choose while being fully supported. The sole also includes PROFOAM (PUMA’s energy return foam), which gives instant comfort and lightweight cushioning. The fully knitted upper looks sleek and feels lightweight yet cozy at the same time. They’re the perfect wear-everywhere sneaker and the inspiration we need to fuel our fitness game this season. They’ve pretty much become our summer sneaker besties.
And we love what Gomez had to say about her involvement with the project: “To DEFY is to be brave. It’s about pushing the envelope and not obeying any ‘expectations’ placed on you by society. PUMA has captured this feeling perfectly with their new DEFY training shoe. I remind myself daily the importance of defying the outside noise and being true to myself.”
Same, Selena, same.
This post was sponsored by PUMA.