Maxim’s September issue is making waves for having a man, Idris Elba, on the cover for the very first time. The magazine is known for placing beautiful (and often scantily clad women) on the cover. Having the actor on the cover for the biggest issue of the year is certainly a sign that the magazine is headed in a new direction.
Maxim has been undergoing a bit of a re-branding since editor-in-chief Kate Lanphear, jumped on board. The men’s magazine is now focusing a little less on hot chicks and more on fashion. “We’ve never in US Maxim history had a man on the cover solo,” Lanphear said in an interview with Racked. “This is the very first time, and there was no one else in the world more bad ass than Idris.”
We couldn’t agree more. The actor looks more handsome and bad ass than ever in a black leopard print coat in front of a dark grey background. Elba most recently starred in Avengers: Age of Ultron and has quite a few projects currently in the works for 2015 and 2016.