H&M’s New Campaign Stars David Beckham & Kevin Hart

Back in August we ran a 5K along the Toronto waterfront with comedian and actor Kevin Hart for his new fitness movement #RunWithHart and we were so impressed by his passion, generosity and the fact that he waited to high five every runner (almost a thousand) that showed up that morning. So we’re ready to sing his praises in this new H&M campaign alongside athlete and hunk David Beckham.

In the campaign, for the new Modern Essentials selected by David Beckham Autumn 2015 Collection, Hart plays a method actor preparing to take on the role of Beckham (you know this is going to be good). The video will debuts on the H&M website September 28th, and in cinemas and TV on September 30th, along with a print and billboard campaign.

Kevin Hart is one of the funniest, smartest guys around. I love to do the unexpected for my H&M campaigns. I hope everyone enjoys watching it as much as I enjoyed making it, says David Beckham.

To be able to make fun of a global icon like David Beckham is a comedian’s dream. I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign, says Kevin Hart.

This year, as part of its long-term relationship with David, H&M launched Modern Essentials selected by David Beckham. It’s his pick of the wardrobe essentials men need each season, and from the beginning of October this new Autumn 2015 Collection will be available in every H&M store that sells menswear.

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