Honestly, can we just have a moment for the collaborations ensuing as of late? (In that they are fantastic, and we would like them to continue?) Well, add another to the heap: Rita Ora and Rimmel London are teamping up in 2014 for a limited colour collection.
The collab with see a capsule colour collection for lips and nails, and will evoke the London scene she's a part of. Ora, of course, is a singer, whose songs "Hot Right Now," "RIP," and "How We Do (Party)" topped charts — just like her debut album, Ora, which has yet to get a follow-up. (Unless you count this as a follow-up of sorts, and in that case… cool!)
"We are extremely excited about this new collaboration with Rita Ora," said SVP Global Marketing Coty Beauty Colour Cosmetics, Johanna Businelli. "She is young, fresh, and on the brink of a huge international career, and we are sure she will bring a lot of creativity and fun to the Rimmel brand."
Ora is equally jazzed.
"I have always loved Rimmel growing up, and it is so exciting for me to work with such a cool brand," she said. "I am absolutely obsessed with makeup and being adventurous with colours, so when I was given the chance to make my own collection with Rimmel, it was like a dream come true!"
And while marketing or price points have yet to be determined, Rimmel higher-ups are optimistic and enthusiastic.
"Rita is a real London girl and uses the streets of London as inspiration for her songs like Rimmel uses the London Look from the streets as inspiration for its products," shared VP of Global Marketing Rimmel, Friedemann Schmid. "With this new collection we are combining both the London street vibe with Rita's amazing style, and we look forward to sharing the amazing result."
And we're excited to see it!
