Every October we see a barrage of pink products designed to raise awareness of and funds for breast cancer research. A noble endeavour to be sure, but we also want to know where our money is going, and how much of it is making it to the various charities and organizations that are not only working towards a cure, but also to helping women who have already been diagnosed. Here, we've rounded up the ways you can put your money where your heart is, and shop for a cause this month.
La Vie En Rose
For every bra sold during the month of October, La Vie En Rose will donate $1 to Breast Cancer Research. The brand will also host an information page on its site to help women become aware of the importance of breast observation. La Vie En Rose #SupportsMoreThanYourBreasts.