There are three reasons why we’re rubbing Drunk Elephant’s B-Goldi Bright Drops onto our skin.
The first, is because the product is straight forward and easy to use. All we had to do was read the package. The ingredients, their benefits and the application instructions are written right there in black type, telling us everything we need to know about what the illuminating and barrier-strengthening serum can do for our face. Simplicity, people. We love it. The less time we have to spend figuring stuff out—like how B-Goldi’s blend of 5 per cent niacinamide (aka: vitamin B3), diglucosyl gallic acid mixed into mulberry leaf extract can improve signs of aging, even out our skin tone and prevent dark spots and antioxidants, while soothing our face—the better.
The second reason is because the promo messaging around the product says, “Glisten Here,” or “Now Glisten to This” and well, we want to glisten. (Well done, Drunk Elephant marketing and PR people.) To get our glisten on, literally, is easy too. We just shake the bottle, add a drop or two to our day cream, emulsify the two together and rub it across our face.
The third reason, and this will sound super cult-y like we’ve drank the Kool-Aid, is because it’s Drunk Elephant and the hype is real. We know this, because we’ve tried and tested many of their products (as well as many, many other brand’s products. It’s our job and yes, we love it) and the elephant has never done our face wrong. Maybe it’s courtesy of the brand’s commitment to using non-irritating effective synthetic and natural ingredients or because B-Goldi’s formula is 100 per cent vegan and cruelty-free. Either way, it works.
We’ll let you know if a fourth or fifth reason pops up.
Drunk Elephant, B-Goldi Bright Drops, from $50 for 30ml available at Sephora and at Shoppers Drug Mart stores and online at www.drunkelephant.ca.