By now, you’ve probably seen (or tried) any number of the Korean beauty trends that have landed in Canada in recent years. Get ready for another Asian-market beauty phenomenon: Hair Food, a haircare line that launched in Japan in 2014, where it flew off the shelves and has been a hit ever since. Luckily for us, Hair Food has made its way to Canada, and the superfood-inspired line has been creating buzz for its delectable scents and expertly-crafted haircare blends that seriously revitalize hair.
Hair Food is based on the idea that what you put on your hair and scalp is just as important as what you eat. The line includes carefully blended ingredients co-developed by nutritionists and hair experts to nourish, energize and renew your hair and is available in three Hair Recipes, each inspired by super-foods: Moisture, Volume and Renew.
The Moisture recipe, inspired by the soothing, hydrating properties of honey, moisturizes hair without making it feel heavy and protects against future damage.
The Volume recipe, with invigorating kiwi and exotic fig, uses lightweight conditioning to give bouncy body and shine to lifeless locks.
The Renew recipe deeply moisturizes as it smoothes, helps repair damaged strands and is infused with the fresh scent of apples and berries.
Two Dry Shampoos round out the lineup: the Volume Dry Shampoo features kiwi and tapioca starch to rejuvenate second-day hair and absorb excess oil, giving a fresh, first-day clean feeling, while the Colour Protect version, which is free of sulfates, has energizing white nectarine and peach and amino acids to protect hair health as it refreshes oily roots.
All Hair Food shampoos are free of parabens, silicones, and mineral oils and the conditioners are free of parabens and mineral oils.
What’s not to love? Hair Food just might be the fuel our haircare regimen needed. Shop Hair Food on Amazon.ca and at major drug and grocery stores.
This post was sponsored by Hair Food.