In 2017, Rihanna changed the game of the beauty industry with the debut — and massive success — of Fenty Beauty and its 40 groundbreaking shades of foundation. With inclusive beauty always at the forefront, the brand is now stepping it up with the launch of Pro Filt’r Instant Retouch Concealer ($32) in 50 shades.
As Fenty Beauty’s first official concealer, the 50 shades are made to complement — not match — its corresponding Pro Filt’r Foundation ($42) number. As a true beauty guru, Rihanna felt that concealer was a category that needed an expanded shade range to cater to all makeup needs. To find your concealer shade start with your Fenty foundation shade number, and just move up or down as needed depending on what you want to conceal or highlight. Pretty easy, right? The concealers are formulated with a rich, creamy crease-proof liquid formula that offers a soft matte finish to transform the look under eyes, blemishes and hyperpigmentation.
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As if concealer wasn’t enough, we’ve got more exciting news! The brand has also announced that they will be adding 10 more unique shades (specifically created by Rihanna, BTW) of Pro Filt’r Foundation ($42). Bringing the total to 50 shades of foundation (!).
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In addition to the 50 shades, Fenty Beauty is also introducing Pro Filt’r instant Retouch Setting Powder ($40) in eight versatile shades. The new powder is designed to seamlessly melt into the skin and set makeup without a trace of cakiness.
The Fenty Beauty launches will be available at Sephora and Fentybeauty.com as of January 11.
