Plus, two more reasons why we’re sending them feels…
We’ve loved CoverGirl’s line up of easy, breezy, beautiful makeup ever since Christie Brinkley flicked her long blonde hair over her shoulder and illuminated the small screen and the advertising pages of every glossy magazine with her all-American smile in 1985. But this month, we have three new feels for the Noxema founded cosmetics company that launched with just two products, a Liquid Make-up and a Compressed Powder more than 60 years ago.
They’re Cruelty Free
Not a new trend, compassionate beauty brands have been choosing to make some of their products without testing on animals for years. (Thank you, PETA.) And man, do we love that, especially when they’re as transparent as CoverGirl and not hiding behind carefully worded brand statements, the ways ingredients are sourced or confusing labels.
They’re Leaping Bunny Certified
Along with the sassy new tagline, I Am What I Make Up, CoverGirl can now claim the cult status of being the first bigwig global makeup brand to receive the Leaping Bunny seal by Cruelty Free International—the internationally-recognized gold standard for cruelty free designation and separate from PETA, which only requires that companies send them a written agreement to abstain from animal testing. And it’s a BFD. To earn this hard-to-achieve and prestigious standard the company was scrutinized for their internal standards and protocols for suppliers and underwent multiple audits on their ingredients and supply chains. Plus, they had to prove that every single one of their products and their ingredients (and there are thousands of them) meet the requirements.
They’re Paving The Way
While CoverGirl’s parent company Coty has committed that at least one more of its brands will become certified through the Leaping Bunny program by 2020, they’re also hoping to inspire other beauty brands to hop on board and make cruelty free makeup the industry norm.
Here’s a list of a few other beauty brands refusing to test on animals:
- Bite Beauty
- Fenty Beauty
- Kat Von D
- Tata Harper
- The Body Shop
- Two Faced
- Tom’s of Maine
- Urban Decay
- Yes To