The term “all natural” is being used more and more these days. From food products, and now onto makeup, brushes, and other lotions or beauty products. The term is taking over industries and changing the way things are made and sold. But when a label says “organic” or “all natural” what does it really mean? What makes a lotion that reads these words different than a lotion that doesn’t? Keep these simple facts in mind the next time one of these labels comes up.
What does all natural mean?
This term is much more ambiguous than one might originally think. In fact, the term can posses a wide range of meanings, none of which are required to be consistent. Generally, the term is used to describe those products which have been minimally processed or do not required artificial ingredients. But because there is no concrete definition for “natural” or “all natural” in theory, factories can use them as they please. Because of this, it is important to check for ingredients and/or processing routines on each product.
For make up and brushes, this means reading the packaging thoroughly. Compare ingredients to those which aren’t labeled natural. Do they contain the same chemicals? If so the “all natural” might just be a gimmick that costs a few extra dollars. Any ingredient with preservatives or so many letters it’s hard to pronounce are generally something to look out for. (This is a much bigger in the U.S. as makeup is not required to pass FDA standards as it is in Canada.) However, if the products are free from manufactured materials, it is probably what one would actually consider to be “all natural.”
Organic, however, is a different story all together. Products listed as “organic” mean just that. No artificial products have been added. It is still a good idea to check ingredients, however, it is much easier to feel at ease when purchasing these products.
What to buy?
When it comes to makeup brushes, organic or vegan friendly brushes are more about being eco-friendly than organic, as many of the bristles are made of a synthetic material. (This is done to make sure all materials are sanitary.) As for makeup, a quick internet search will help decide which brands are to be trusted. This will make shopping easier as a single brand creates all types of makeup products. Many brands have built their reputation by only using certain materials, whether it be organic, vegan friendly, or their (trusted) version of all natural. Although they might be a little pricier, one can be assured they are buying real products and not a gimmick.