When it comes to salon-level haircare with a bit of rock-and-roll history, Joico stands out. Born in the early 1970s, Joico revolutionized professional hair products with an innovative focus on rebuilding hair from the inside out, long before the word: repair became buzzworthy. By consistently partnering science with results, Joico has earned its reputation for delivering hair that looks as healthy as it feels.
The California-based brand’s newest product Moisture Recovery 24Hr Moisture Recharge joins this reputable group as a hydrating treatment designed to drench thirsty hair in lasting hydration. At the core of its formula is a blend of deep-conditioning emollients that work together to restore and seal in moisture. Shea butter delivers rich hydration, helping to smooth dryness and reduce frizz. Coconut oil penetrates the hair shaft to replenish lost lipids and strengthen the cuticle, while arginine, an amino acid, supports resilience and elasticity. Aloe leaf extract soothes and conditions, leaving hair supple without weight. All combined, the end result is increased softness from root to tip.
Anyone with dry, damaged, colour-treated or heat-stressed hair can use it, especially those with thicker, coarser hair textures. Once a week, apply a generous amount to damp hair after cleansing, leave it on for five minutes or more, then rinse thoroughly.
Joico Moisture Recovery 24Hr Moisture Recharge, $26 for 200ml, available at Shoppers Drug Mart.
