Hudson Williams Gets Sweaty In Peloton’s New Ad Campaign

Hudson Williams has teamed up with Peloton for the brand’s new “Let Yourself Go” ad campaign, which celebrates the joy of movement.

In the 60-second spot, the 25-year-old Heated Rivalry star gets sweaty wearing a pair of short white shorts and a skin-tight tank while he dances to David Bowie’s 1975 hit “Fame” between strength training sessions with Tunde Oyeneyin and a running class on the Tread+ with Adrian Williams.

Launching today, the campaign utilizes a scalable “Let Yourself ____” (Run, Lift, Push, Fail, Try, Go, etc.) construct, highlighting how Peloton empowers their members to move in whatever way feels most authentic to them in the moment. 

“‘Let Yourself Go’ feels very in line with my beliefs. It’s amazing what fitness can do for your life. I think everyone needs a form of movement that liberates them. Movement is the quickest way to get out of sticky feelings. Whether that’s dancing or exercise …I think it’s just a key component, especially to how I live,” Williams said in a statement.

Oyeneyin added, “My personal passion is empowering others to be bold and embrace radical self-love. Teaming up with Hudson was truly magical because we both live out-loud and share a common goal – encouraging others to move with joy and embrace living in the moment. This campaign is a reminder that when you show up for yourself with intention and a bit of play, you don’t just change your workout—you can change your life.”

Choreographed by Tyrik Patterson and directed by creative force Bethany Vargas, the new ad campaign is Peloton’s first featuring an actor, rather than an athlete.

For more information about Peloton and the “Let Yourself Go” campaign featuring Hudson Williams, visit onepeloton.com.