We sat down to chat with celebrity fashion blogger Aimee Song of SongofStyle.com in Toronto to discuss her latest collaboration with online luxury retailer eLUXE.ca. Song also gave us the low-down on how her family played a big part in her love for fashion and her upcoming travel plans. Song of Style for eLUXE mixes Aimee's California-girl style with the season's hottest sweatshirt trend resulting in a limited run, six-piece capsule collection available exclusively eLUXE.ca, this holiday season beginning December 4. The collection is chic and affordable, with pieces priced from $40 to $90.
29: Do you feel like there is a lot of pressure to look fabulous all the time? Do you ever go out in a pair of sweatpants and flip-flops?
Aimee Song: I would never [laughs]. I don’t feel pressure at all. Even when I didn’t have a blog, would never go out looking bad. You just never know who you’re going to meet. Imagine on your worst day you run into your ex-boyfriend, or the girl that you hate who used to make fun of you in high school? Like how shitty would you feel?
29Secrets: How did this collaboration come together?
Song: eLUXE approached me to design graphic t-shirts. I wanted to design something with LA, and I say Voila quite a lot and I wanted to combine those two. For the Do Epic Chic tee and sweatshirt, I say chic a lot when I describe anything fashion related. So I wanted to include that as well.
29: When you started your blog did you ever imagine that you would become this style celebrity?
Song: I don’t consider myself a celebrity, and no I didn’t think it would take off. I didn’t think I would be where I am through blogging. But, I always wanted to travel around the world and create beautiful spaces. I am living my dream.
29: Your sister Dani Song also has a large social media following. How was it growing up in the Song household with two fashionistas?
Song: We definitely fought over clothes — my mom, my sister and I. It was like three sisters. We all share very similar shoes sizes, we always bought shoes that we could share.
29: Do you still share?
Song: When I am away I give my sister my keys to my place and something always disappears. She will Instagram and she is in my bedroom or closet.
29: Have any of your celebrity friends asked you to style them?
Song: Yes, but I don’t have time. I would rather style myself. But, ever since I was little I always styled my little sister. My parents would leave for work in the morning and I would dress her. She was like a little living Barbie doll because she was always tall, lean and gorgeous. Now she does my hair and make-up.
29: What’s next for you?
Song: Right after Toronto I am going to Miami for Art Basel. Then I am going to be in LA for a week working on my interior design projects. After the holidays, I am going to Florence, Italy for a week, and then I am going to South Africa.
[Photo credit: SongofStyle.com]