#BeFearless & Get Active With Joe Fresh

ICYMI, we hosted our first ever pop-up event, 29Secrets #BeFearless, from August 16 to 18 in downtown T.O. To help unleash our attendees’ inner warriors, we held fierce morning workouts in partnership with our go-to style brand Joe Fresh.

The BOX workout session, led by Girls Just Wanna Box, taught our participants proper boxing form and how to effectively give a good jab.

Our RIDE session, powered by the Ride Cycle Club, was a high energy, intense cycle class set to a soundtrack of uptempo, Top 40 tunes.

Our MOVE session, a mix of dance, cardio and pilates, was guided by Amber Joliat of MISFITSTUDIOS. The peaceful and serene environment was just what attendees needed to get grounded and kick off their day.

In addition to the workouts, #BeFearless had so many amazing attendees come through the space to enjoy and interact with our activations, and hosted two wonderful speaker panels filled with creative entrepreneurs and diverse voices that reminded us how to practice self-love. Plus, we had a selection of incredible items available to purchase from our partner pop-up shops.

Joe Fresh, was on location with a rotating inventory from their fall activewear line. Whether you love sporting athleisurewear on the weekend, or need to upgrade your workout wear, Joe Fresh has got you covered. Their selection of activewear ranges from sleek mono-chromatics to vibrant, colourful prints that put quality first. Think: super comfy and cool leggings and shorts, tanks and tees, bomber jackets, sports bras and more, all available in sizes XS to 3X and 0 to 22. And the best part? All the pieces are so affordable, you’ll want to own the entire collection.

Looking to refresh your workout gear but don’t know where to begin? We created looks inspired by our three #BeFearless x Joe Fresh workouts, BOX, RIDE and MOVE.

Get the BOX workout-inspired look: Seamless Sports Bra, $16 Active Legging, $29

Get the RIDE workout-inspired look:
Active Knee-Length Short, $24 Active Tank with Built-In Sports Bra, $29 Velcro Sneakers, $39

Get the MOVE workout-inspired look:
Women+ Mesh Panel Crop Active Legging, $29 Active Bodysuit, $19

Shop these looks and more on Joe Fresh, in-store or online, and until September 2, 2018 when you spend at least $50 before taxes on Joe Fresh apparel you can get $15 off your purchase with the code JFPOPUP*.

This post is brought to you by Joe Fresh but the images and opinions are our own.

Spend at least $50 before applicable taxes on Joe Fresh® apparel (excludes sunglasses, jewelry, cosmetics, bath, baby gift boxes and beauty accessories, and gift cards) and get $15 off your next purchase applicable in Freestanding stores (www.joefresh.com/freestanding for complete list of locations) and online at www.joefresh.com/ca. Limit one coupon per family and/or customer account. No cash value. No copies. Coupon applicable online at www.joefresh.com/ca when you use code: JFPOPUP. Coupon must be presented to the cashier at time of purchase. Coupon valid from Sunday, August 19, 2018 until closing Sunday, September 2, 2018. Cannot be combined with any other coupons or promotional offers. To Redeem Online Use Code: JFPOPUP


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