Beauty Review: L’Oréal’s Paris Color Radiance Shampoo, Conditioner and Protecting Mask

What it is:
L’Oreal’s Color Radiance Shampoo, Conditioner and Protecting Mask for Dry Coloured Hair, is a three-step regimen that works to protect and prolong colour thanks to an innovative UV filter, that keeps your hair soft, shiny and moisturized. According to L’Oré©al, regular use of the shampoo and conditioner will keep your hair vibrant and nourished, while use of the Protecting Mask will further ensure that your haircolour remains shiny and radiant. All three can be used as part of your morning routine, with weekly use of the Protecting Mask suggested.

How it works:
Regular use of the shampoo and conditioner works to nourish the hair by transforming the surface, using a UV filter to help protect the hair fibre from any exterior threats. Using the Protecting Mask on a weekly basis will also repair any additional damage, as its moisture-rich qualities increase colour resistance and replenish moisture.

And the verdict is:
I’m sold. I’ve never been one to believe in colour protecting products since my hair seems to fall victim to regular shampooing and heat damage, but for the first time, I actually noticed a difference. After about three days, my hair felt softer, my tempermental colour still existed and after blow-drying and straightening every morning, my hair continued to look healthy as opposed to a victim of over-styling gone awry. I might not necessarily invest in the Protecting Mask again (regular use of the conditioner seems to work just as well), but I haven’t been disappointed by its use, and its scent is absolutely lovely.

Is it worth the hype:
Absolutely. Contrary to popular belief, not all colour-protecting products are all the same, and for once I actually reaped the benefits of using a shampoo and conditioner tailored to my hair’s needs. Especially valuable since I’m dealing with winter dryness and static on top of it.  

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Tags: Conditioner and Protecting Mask, dry hair, hair care, L'Oreal, L'Oreal Color Radiance Shampoo, product review, products for coloured hair

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